Full-funnel attribution built for B2B marketers. AI-enabled.
Self-serve. Start tracking in minutes.
THE PROBLEM
Disconnected data, unclear ROI, and endless guesswork make it impossible to scale marketing confidently.
Spend across multiple channels but can’t prove which ones drive pipeline.
MQLs don’t always convert, and you don’t know why.
Analytics, CRMs, and ad reports never align.
Lack of real-time insights means wasted budget and missed growth opportunities.
THE SOLUTION
Source unifies your marketing and sales data into a single source of truth. Powered by AI, designed for B2B growth.
Connect your website, CRM, and ad platforms with no dev dependency.
Track every lead from first touch to closed-won.
Get actionable insights to double down on top-performing channels and fix funnel drop-offs.
Blend ad spend, CRM activity, and expenses into a true, accurate CAC view.
FEATURES
Smart attribution, deep analytics, and AI insights for modern B2B teams.
Track your lead conversion rates through the funnel to know if your marketing qualified leads are converting into SQLs and eventually customers.
Source provides AI-driven recommendations based on your data that guides marketers to focus spend on the right channels and growth opportunities to accelerate pipeline.
Zoom out at a high level to know how each channel is performing or click-in and dive deep into each channel to know exactly what content, keywords, and campaigns are driving conversions.
Understand how your marketing efforts are trending towards your goals and KPIs including budgeting, lead volume, and more.
Don't just look at overall website traffic activity. With Source, you will know which website pages are driving conversions and which pages have the highest conversion rates.
Customize your dashboards in minutes, not hours with ready-made dashboards made by marketers, for marketers.
Track your lead conversion rates through the funnel to know if your marketing qualified leads are converting into SQLs and eventually customers.
Source provides AI-driven recommendations based on your data that guides marketers to focus spend on the right channels and growth opportunities to accelerate pipeline.
Zoom out at a high level to know how each channel is performing or click-in and dive deep into each channel to know exactly what content, keywords, and campaigns are driving conversions.
Understand how your marketing efforts are trending towards your goals and KPIs including budgeting, lead volume, and more.
Don't just look at overall website traffic activity. With Source, you will know which website pages are driving conversions and which pages have the highest conversion rates.
Customize your dashboards in minutes, not hours with ready-made dashboards made by marketers, for marketers.
Join the public beta today and start tapping into full-funnel attribution built for B2B marketers.
No credit card required. Start in minutes.
Because it is built by B2B marketers for B2B marketers. Source gives you complete visibility into your funnel from first touch to closed-won, without the complexity or dependency on data teams. It is fast to set up, simple to use, and gives you real-time clarity on where your customers actually come from.
Most attribution tools stop at paid channels or top-of-funnel reporting. Source goes further.It unifies your entire marketing and sales ecosystem by connecting your CRM, ad platforms, website analytics, and even expenses so you can see both organic and paid performance in one place.
It is also powered by AI, providing actionable recommendations instead of static reports to help you focus on what works and fix what does not.
You can be up and running in minutes. Sign up, enter website information, connect CRM and ad platforms, paste the tracking code, and your dashboard begins populating immediately.
At public beta, Source supports first-touch attribution. Multi-touch and last-click models are coming soon.
Currently, Source integrates with HubSpot, Salesforce, Google Ads, Meta Ads, and scheduling tools such as Calendly and cal.com which are coming soon.
Yes. You can track organic sources such as SEO, blogs, and content, as well as paid channels.
You can add all your marketing spend along with non-paid expenses such as headcount, salaries, and software costs. This provides a true and accurate customer acquisition cost instead of only measuring ad spend.
