FEATURES

See what is working. Do more of it.

Source connects your ads, website, CRM, and calendar, then uses AI to turn all of it into answers you can act on the same day. Here is everything in the box.

Start for free

AI INTELLIGENCE LAYER

YOUR MARKETING ANALYST, BUILD INTO THE PLATFORM.

Ask questions in plain English, surface hidden opportunities, and get proactive recommendations without digging through dashboards.

CHAT WITH YOUR DATA

Ask a question. Get the answer.

Ask a question in plain English. Get a chart back in seconds.

AI INSIGHTS

Source tells you what to do next.

Source flags spike in CPL and winning keywords before you do.

DAILY SLACK REPORTS

Wake up to the metrics that actually matter.

Wake up to the metrics that actually matter in your team's channel.

SOURCE MCP

Source MCP is live for your agents.

Connect Claude, Cursor, Grok, and other MCP clients to a read-only Visit → Pages → Meeting → Deal feed. Agents can ask, describe_data, run_sql, and list_websites, then build pages, reshape campaigns, and update CRM follow-ups from attribution truth instead of last-click guesses.

Read-only Visit to Deal

Same ledger as the dashboard. Keys are website-scoped. Assistants can query, not write or delete.

Works with your agents

Claude Code, Cursor, VS Code, Claude Desktop, Grok, and any MCP client. One endpoint: api.source.app/mcp.

Growth workflows, not last-click

Ship pages, reshape campaigns, and CRM follow-ups from channels that create Meetings and Deals, past MQL volume alone.

Read the MCP blog

Get API keys

PERFORMANCE + ROI

Turn marketing data into confident decisions.

Measure pipeline quality, CAC, revenue efficiency, and funnel performance in real time, without waiting on spreadsheets or analysts.

See every step from first click to closed deal.

Follow a single account or person across every touch, channel, and meeting on one timeline.

Pick your model. Or run all of them side by side.

First touch, last touch, linear, or your own weighting. Compare models on the same data so the debate ends with evidence.

Credit the channels that do not get the click.

Tie offline conversions from your CRM and view-through impact back to the channels that started the journey.

See the leads ChatGPT, Claude, Perplexity, and Gemini send you.

Measure traffic and pipeline coming from AI search and assistants as a first-class channel, not a mystery bucket.

PERFORMANCE + ROI

TURN MARKETING DATA INTO CONFIDENT DECISIONS.

Measure pipeline quality, CAC, revenue efficiency, and funnel performance in real time, without waiting on spreadsheets or analysts.

Pages that show up most in closed-won journeys, including /pricing and /demo

Find out which pages quietly close your deals.

See which pages and content show up most in winning journeys, not just which ones get the most traffic.

Goals this month: $1.4K of $2.5K budget and 6 of 10 connected pixel conversions

Real CAC. Real ROI. Real-time goal tracking.

Track true blended CAC across paid and organic, set goals and expenses, and watch progress update as the data lands.

Win rate by channel for Partner, Organic, Google Ads, and LinkedIn

Know exactly where your best customers come from.

Rank channels and campaigns by win rate, deal size, and time to close, not just volume at the top of the funnel.

LTV to CAC, CAC payback, and LTV by channel

Know which channels drive the healthiest revenue.

Report LTV by channel, CAC payback, and revenue efficiency so finance and marketing read from the same page.

See what is working. Do more of it.