Source is a simple-to-use, self-serve analytics tool for B2B SaaS marketers that integrates the right data needed to understand customer attribution across the funnel.
Source integrates seamlessly with CRMs like HubSpot and Salesforce to synchronize marketing and sales funnel data. When a sales representative updates a lead's lifecycle stage in the CRM, the change is reflected in Source. Additionally, a Source tracking pixel captures first-touch attribution data, which is then added to custom fields in the CRM. This integration ensures accurate data flow and enhanced tracking of leads throughout their journey.
Source imports spend and keyword data from Ads platforms to provide comprehensive marketing insights. By pulling in spend data, Source helps calculate metrics such as Cost Per Lead, Cost Per MQL, and Cost Per SQL. Keyword data from Google Ads is also imported to understand the initial search terms that lead to ad clicks. These integrations enhance the accuracy of marketing attribution and optimize campaign performance.
With Source's expense tracker, you can easily add your marketing expenses and attribute them to specific channels. This functionality allows for comprehensive, holistic marketing calculations, ensuring that all costs are accounted for and linked to the appropriate marketing efforts. This integration supports more accurate ROI calculations and better budget management across various marketing channels.
