See What Drives Your Meetings

Track Every Booking Back to the Campaign That Made It Happen

Know exactly where your customers come from

Cal.com powers how modern teams schedule — Source shows you why those meetings happen. With Cal.com Attribution, every booking syncs with Source’s attribution engine so you can trace the entire journey from first click to closed deal.

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CAL.COM ATTRIBUTION

Turn bookings into measurable growth

Your calendar is full — but which campaign put those names there? Without attribution, it’s impossible to know which ads, emails, or pages drive real opportunities. That’s where Source + Cal.com comes in:

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Attribute every Cal.com meeting to its true marketing source

Connect scheduled meetings to revenue outcomes

Cut wasted spend and double down on what converts

Align marketing, sales, and RevOps with unified data

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THE INTEGRATION

Seamlessly connect your marketing to every meeting

The Source + Cal.com integration automatically syncs event and booking data with complete attribution details.

Capture UTMs & campaign data automatically

Capture UTM parameters, referring URLs, and campaign IDs for every booking

Auto-sync Cal.com meetings & bookings

Sync meeting data from Cal.com into Source and your connected CRM

Attribute every meeting to its source

Attribute meetings to channels, campaigns, and keywords automatically

Track meetings to closed revenue

Build dashboards showing which efforts generate sales-ready meetings and closed-won revenue

FEATURES

Everything you need for Cal.com Attribution

End-to-End Visibility

Track the complete journey from marketing campaign to booked meeting to revenue.

Real-Time Syncs

New Cal.com bookings automatically update in Source within minutes.

CRM Integration

Push enriched meeting attribution data into your CRM for full-funnel reporting.

No-Code Setup

Connect your Cal.com account in minutes — no developer help required.

Revenue-Focused Insights

Know exactly which marketing efforts drive meetings that turn into pipeline.

HOW IT WORKS

Set up Cal.com Attribution in three easy steps

1 Connect Cal.com

In Source, go to Connections → Cal.com → Connect. Sign in with your Cal.com account and approve access.

2 Sync Event Data

Source automatically pulls event and attendee data from Cal.com and enriches it with UTM parameters and marketing context.

3 Analyze and Optimize

See attribution data in Source, your CRM, or BI tool. Measure which campaigns create the most meetings and revenue.

FOR WHO

For marketing and sales teams that live by the calendar

If your business depends on meetings, Cal.com Attribution shows what’s driving them. Use it to:

Understand which campaigns fill your team’s calendars

Prove ROI on ads, content, and outreach

Identify which meeting types drive the highest conversion rates

Optimize spend toward channels that generate sales-qualified bookings

Try Cal.com Attribution free — no credit card required

Connect Source with Cal.com and start tracking attribution instantly. Our free plan includes real-time syncs, core attribution fields, and CRM integrations to get you started quickly.

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FAQ

How long does it take to set up the Cal.com integration?

You can connect and sync in under five minutes.

Does Source automatically capture UTM and campaign data?

Yes — Source tracks full UTM data for every Cal.com booking automatically.

Can I send meeting attribution data to my CRM?

Absolutely. Source integrates with HubSpot, Salesforce, Close, Zoho, and more.

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Ready to see which campaigns actually fill your calendar?

Start using Cal.com Attribution with Source today and connect every booking to its marketing origin. Instant setup, zero code, full visibility.

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