From Impressions to Revenue

Measure What Matters with LinkedIn Ads Attribution

Know exactly where your customers come from

LinkedIn is where B2B intent lives — Source is how you measure it.  With LinkedIn Ads Attribution, you’ll finally see which campaigns, content, and audiences drive high-value deals, not just form fills.

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LINKEDIN ADS ATTRIBUTION

Move beyond  vanity metrics

LinkedIn gives you leads — Source shows you revenue.  By integrating LinkedIn Ads with Source, you can:

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Attribute every ad click to real pipeline outcomes

Track content, creative, and audience performance by ROI

Align your GTM team with revenue-focused reporting

Optimize B2B ad budgets with precision

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THE INTEGRATION

True full-funnel visibility for B2B marketers

The Source + LinkedIn Ads integration connects ad platform data to your CRM and analytics stack.

Connect LinkedIn Ads instantly

Sync campaign, creative, and spend data from LinkedIn Ads into Source

Connect LinkedIn leads to CRM

Match leads from LinkedIn forms and site visits to CRM opportunities

Multi-touch attribution across channels

Attribute deals to touchpoints across social, search, and content

Track impressions to closed revenue

View ROI dashboards that track from impression to closed-won

FEATURES

Everything you need for full-funnel LinkedIn Ads Attribution

B2B Attribution Models

See how LinkedIn influences every stage of the funnel

Revenue Tracking

Tie ad spend directly to opportunities and deals

Audience Insights

Identify which personas convert fastes

Cross-Channel Comparison

Compare LinkedIn ROI against Google and Meta

AI Optimization Suggestions

Automatically surface underperforming campaigns