See What Actually Performs

See the Real ROI of Every Click with Google Ads Attribution

Know exactly where your customers come from

Google Ads shows you clicks and conversions. Source shows you customers. With Google Ads Attribution, you can finally connect your ad spend to real pipeline and revenue outcomes — across every channel, campaign, and keyword.

Join the waitlist and get notified when you can use Source.

GOOGLE ADS ATTRIBUTION

Turn clicks into customers — not just conversions

Ad platforms only track what happens inside their walls. Source closes the loop by connecting Google Ads data to your CRM and revenue systems.

Attribute every click to pipeline and closed-won deals
Identify which campaigns bring in high-value customers
Cut wasted ad spend by focusing on what drives RO
Unite marketing, sales, and RevOps around shared data

THE INTEGRATION

Unified visibility from ad spend to revenue

The Source + Google Ads integration automatically syncs campaign and click data into Source and ties it to real leads, accounts, and opportunities.

Connect Google Ads instantly

Connect Google Ads accounts directly from your Source dashboard

Match ads to contacts & deals

Match Google Ads conversions to CRM contacts and deals

Measure true ROAS & revenue

Measure true ROAS with revenue-based attribution models

Report on ROI by campaign & keyword

Build reports showing ROI by campaign, ad group, and keyword

FEATURES

Everything you need for precise Google Ads Attribution

Multi-Touch Attribution

Understand how Google Ads contributes across the buyer journey

True ROAS Calculation

Attribute real revenue, not just form fills or clicks

Cross-Platform Insights

Combine Google Ads data with LinkedIn, Meta, and organic channels

No-Code Setup

Connect and sync data in minutes

Smart Recommendations

Let AI identify underperforming campaigns and suggest optimizations

Ready to see which Google Ads campaigns actually drive revenue?