See What Converts to Deals

See Exactly What Drives Revenue with Close Attribution

Know exactly where your customers come from

Source gives your Close CRM superpowers — full-funnel attribution from the first click to the final close. Get instant visibility into the marketing and sales activities that create pipeline, accelerate deals, and drive predictable growth.

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CLOSE.COM ATTRIBUTION

Turn your Close CRM into a revenue command center

Close is built for high-performing sales teams — but without attribution, you can’t see which marketing efforts actually fill your pipeline. Source changes that. With Close Attribution, you can:

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Tie every lead, contact, and deal in Close back to its true marketing source

Know which campaigns and keywords generate the best opportunities

Eliminate wasted spend across underperforming channels

Align marketing and sales around shared, data-driven insights

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THE INTEGRATION

The easiest way to bring full-funnel attribution into Close

The Source + Close integration automatically syncs your marketing and sales data, giving you Close Attribution that just works.

Attribution data on every contact

Enrich Close leads, contacts, and opportunities with Source’s attribution fields (channel, campaign, medium, keyword)

Attribution on every record

Automatically update attribution data in real time as leads progress through the funnel

Build reports with attribution data

Build reports in Close showing exactly which sources create pipeline and revenue

Segment leads by performance

Segment and prioritize leads based on performance data

FEATURES

Everything you need for seamless Close Attribution

Multi-Touch Attribution in Close

Track every touchpoint — from ads and landing pages to calls and closed deals.

Auto-Sync Data in Real Time

Keep your CRM updated every few minutes — no manual imports or spreadsheets.

Unified View of Marketing + Sales

See how top-of-funnel campaigns convert to revenue inside Close.

Effortless Setup

Connect Close to Source in minutes. No code, no developer needed.

Optimized for Fast-Growing Teams

Purpose-built for startups and scaling B2B companies that live in Close CRM.

HOW IT WORKS

Set up Close Attribution in three simple steps

1 Connect Your Close Account

In Source, go to Connections → Close → Connect. Log in to your Close account and grant access.

2 Configure Your Sync

Select which leads, contacts, and opportunities to enrich with Source attribution data.

3 View Attribution in Close

Once connected, your Close records will show attribution fields from Source. Build dashboards and reports that reveal which marketing activities lead to revenue.

FOR WHO

For teams that want to scale smarter

If your sales team runs on Close, Source’s Close Attribution helps you:

Identify top-performing lead sources and campaigns

Attribute every opportunity to its marketing origin

See how long it takes leads from each channel to close

Focus resources on what drives ROI, not noise

Try Close Attribution free — no credit card required

Connect Source to Close and start capturing multi-touch attribution today. Our free plan gives you full data syncs, custom fields, and attribution reports right out of the box.

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FAQ

How long does the Close integration take to set up?

It’s live in under five minutes — just connect, map, and sync.

Does Source update data in Close automatically?

Yes. Syncs run continuously to keep your CRM data fresh.

Can I customize attribution models?

Yes. Choose first-touch, last-touch, or full-path attribution — or configure a custom model that fits your funnel.

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Ready to see what’s driving your Close pipeline?

Join modern B2B teams that use Source for Close Attribution to connect every lead and deal back to real marketing impact. Start free today and uncover the story behind every sale.

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