See Where Revenue Really Starts

Unlock Complete Marketing Visibility with Zoho Attribution

Know exactly where your customers come from

Source brings powerful Zoho Attribution to your CRM, showing the full customer journey from the first click to the final close. Get real-time visibility into which campaigns and channels convert leads into pipeline, without manual reporting or guesswork.

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ZOHO ATTRIBUTION

Turn your Zoho CRM into a full-funnel attribution engine

Zoho CRM gives you robust lead and deal management — but not the why behind your wins. 
With Source + Zoho Attribution, you can:

Tie every lead and opportunity in Zoho to its true marketing source
Understand which campaigns, ads, and content actually drive revenue
Eliminate wasted spend by focusing on what converts
Give marketing and sales a unified view of performance across the funnel

THE INTEGRATION

Seamless attribution, synced to your Zoho CRM

The Source + Zoho integration automatically syncs marketing touchpoints and attribution data into Zoho CRM so your team can act on it instantly.

Auto-sync contacts, leads & deals

Automatically sync contacts, leads, and deals between Source and Zoho CRM

Enrich every record with attribution data

Enrich Zoho records with channel, campaign, keyword, and program data from Source

Always-fresh attribution data

Keep attribution data fresh with continuous, real-time syncs

Use attribution in Zoho reports

Build Zoho dashboards showing which marketing sources generate pipeline and revenue

Source
Zoho CRM
Attribution Dashboard

FEATURES

Everything you need for accurate Zoho Attribution

Multi-Touch Attribution Inside Zoho

Track every touchpoint along the buyer’s journey and attribute deals to the right channels.

Real-Time Sync

Stay up to date with automatic data refreshes every few minutes.

Unified Marketing & Sales Data

Give your team a single, consistent view of which efforts are generating the most qualified leads.

Instant Setup

Connect your Zoho CRM account in minutes — no code, no developer required.

Insight-Driven Growth

Use attribution insights in Zoho reports and workflows to drive smarter investments.

HOW IT WORKS

Set up Zoho Attribution in three simple steps

1
Connect Zoho CRM

In Source, go to Connections → Zoho → Connect. Log in to your Zoho account and approve permissions.

2
Configure Your Sync

Map Zoho objects (Leads, Contacts, Deals) to Source data fields for attribution.

3
View and Optimize

Once connected, Source continuously syncs attribution data to Zoho so you can see which sources drive the best deals in your dashboards and reports.

FOR WHO

For data-driven marketing and sales teams

If you rely on Zoho CRM to manage your leads and deals, Source’s Zoho Attribution helps you:

Discover which marketing channels generate the most revenue
Attribute closed deals to real campaign performance
Improve ROI by cutting wasteful ad spend
Align teams around data that connects marketing and revenue

Try Zoho Attribution free
— no credit card required

Start tracking your marketing performance in Zoho CRM with Source’s free plan.
 Connect in minutes, get real-time attribution data, and see where revenue truly comes from before you upgrade.

FAQ

How long does setup take?

Less than five minutes — connect, authorize, and sync.

Does Source continuously sync data with Zoho?

Yes, attribution data is updated automatically every few minutes.

Can I customize attribution models?

Absolutely — use first-touch, last-touch, or full-path attribution, or create a custom model that fits your funnel.

Ready to bring attribution clarity to Zoho CRM?

Join hundreds of modern B2B teams using Source for Zoho Attribution to connect every marketing touchpoint to real revenue.
Get started free today — no engineering or setup hassle required.