🚀 Source Is Now in Public Beta

You're spending money on marketing but you don’t know what’s working. GA4 is a black box. UTMs are incomplete. Attribution within CRM reports are fuzzy at best.

So we built Source: A new attribution engine designed to give B2B growth teams real answers.

Today, we're launching the Public Beta. And we’re inviting early users to help shape the future of full funnel attribution.

Why we built Source

We spent years building custom attribution solutions from the ground up.

We ran campaigns, launched content, doubled down on channels — but the reporting always left us with more questions than answers.

- Which blog post drove that signup?

- What organic keywords led to new customers?

- Why does my CRM say “direct” when I know it wasn’t?

The tools we used from Google Analytics to homegrown dashboards either showed vanity metrics or took a team of analysts to interpret.

If you can’t see what’s working, you can’t scale it. And if you can’t connect marketing to revenue, your seat at the table is gone.

Everyone experiences pain with attribution

You’ve probably seen tweets like these 👇

“GA4 is a disaster. Can’t believe this is the best we’ve got in 2025.”

“Tried 5 attribution tools and none of them give me a straight answer. What channel drives my best customers??”

“Every startup I talk to is flying blind on paid vs organic performance. Attribution should NOT be this hard.”

See for yourself on X.

We’ve seen them too. So we stopped waiting for a fix and built the tool we wanted.

Our mission is simple

Unlock the revenue potential of every B2B company in the world.

We’re not trying to replace your CRM or your analytics stack.

We’re here to connect the dots between spend → strategy → signup → customer.

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What features are in the Public Beta?

The platform is early, but powerful. You’ll find:

- AI-powered insights: Real-time AI-driven recommendations that help you focus your efforts on the right channels and growth opportunities to accelerate pipeline.

- Organic keyword attribution: See which organic search terms drive quality leads by connecting Google Search Console.

- True CAC calculation: No more guesses. Source ties actual spend to actual conversion data, across the full funnel.

- Funnel-wide attribution: Track performance from first touch to closed-won, across paid, organic, content, and more.

- Content + channel reporting: Slice attribution by blog post, ad creative, influencer campaign, keyword, or anything in between.

Early access incentives

To make sure you get real value right away, we’re offering something personal:

- Direct access and support from our engineering team to help build the ideal attribution solution for your company

- Heavy long-term discounts for early beta users when Source launches the paid version

- The first 100 beta users get free 1:1 consulting time with our CEO & co-founder, Mitch Wainer. Mitch will help you unpack your data, spot what’s working (and what’s not, and sharpen your growth strategy.

Who is this for?

- B2B marketers who want clear attribution without waiting 90 days for setup

- Founders spending real money on growth and needing real answers

- Growth leaders tired of dead-end reporting that is fragmented

If you’ve ever said “we don’t know what’s working,” this is for you.

Join us in the Slack Community

We’re building in public and would love your feedback, ideas, and honest thoughts.

👉 Join the Source Slack Community

Try the Public Beta

We’ll be rolling out access fast and personally onboarding our first batch of users.

👉 Sign up for the public beta here →

Let’s fix attribution together. Let’s make growth measurable again.